People go to restaurants to have an enjoyable dining experience, and a visually appealing interior is something that will stand out and also help you draw customers IN, even before they experience the food being offered.
In today’s age of social media, your customers are your best advertisers and by using tools like Facebook, Twitter, Instagram & Snapchat, they all have a superpower to spread the word about your restaurants to hundreds of their connections online.
Decorating your restaurant with specific colours and designs will allow your customers to relax and will have them come in again and again.
You should take care of the following things while designing the interior your restaurant.
In our previous blog, we added a similar section about the importance of colours & colour codes within office spaces & how they help increase the productivity of people working within the office space.
When choosing a colour scheme for your restaurant, try to consider the colours that come out throughout your restaurant, along with the tables and chairs. Bringing every element under one theme will help set the mood right.
If your joint is meat-centric, use the colour beige. Use more greens if it is a vegan-centric joint. Use combinations of red & yellow to make your customers happy and white to make your joint feel spotless.
If you want your customers to crave for drinks, you can experiment with different shades of blue, but it is not commonly used as it doesn’t make the Entrées look appealing.
If you are running a fast food restaurant then go with light shades of red as research shows that the colour red increases heart rate, blood pressure, and triggers impulsive eating.
Once you have finalised the colour for the walls, scrutinise the lighting of the room. A soft afterglow or blazing lights will reflect the overall environment of your joint. For areas where computers are installed the brightness level should be kept low to prevent glares on the screen. You can also experiment with art lighting, but double-check that the lighting remains relaxing to the eyes.
No one likes to eat off of a tablecloth which has food stains all over it. Right? Deciding an upholstery for your restaurant is always tiresome, following tips & colour codes will help you to find the best material for your needs. No matter how careful your employees are spillages are inevitable. Avoid plane colours as they are prone to stains, and it becomes very difficult to maintain cleanliness over time.
Choosing the right artwork that is alluring and exclusive will help you draw in customers, it will also make your joint stand out. Choose a portrait that is in sync with the background colour. Choose an artwork that will get along with the theme of your restaurant. If your food joint is family-oriented then select a piece that appeals to both parents and children.
Make up your mind about what kind of feel and style you are planning to achieve for your restaurant before making the purchase, as furniture can make or break the look and feel of your restaurant. Unique seating options are always a major differentiator, as booths and stools have been overly used by the industry. Repurposing an old chair with a fresh paint job or mixing and matching different types of chairs can re-energize your joints environment.
Always try to evade a sophisticated menu that confuses customers with overwhelming choices, incomprehensible language, and a complicated design. Always provide a menu that is easy for your customers, and helps them search for dishes by arranging items progressively within logical groups. Featuring your best dishes will surely attract more customers and help you build a very strong brand identity.
Make sure you involve your staff members in this decision-making the process as they are the ones who will have to wear it all day. Before advancing, narrow down your search and then share samples and get them evaluated. Make sure to choose fabrics that are enduring, comfortable, easy to clean & fade-proof. (Cotton/Polyester are a popular choice).
Research from the University of South Wales stated that people spent more time in restaurants which played upbeat instrumental music. Depressing low tempo songs led to fewer engagements, but the worst results occurred when there was no music playing at all.
Place cameras at strategic locations of your restaurant to prevent theft and improve the overall security of your restaurant.
No matter how much you invest in your restaurant’s interior, a dirty washroom will always lead your clients to believe that your kitchen is dirty too.